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Digital Marketer
Putnam Mazda Burlingame, CA
$94k-117k (estimate)
Full Time 1 Week Ago
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Putnam Mazda is Hiring a Digital Marketer Near Burlingame, CA

Digital Marketing SEO/PPC SpecialistAbout the Position:Putnam Family Dealerships is seeking an experienced mid/junior-level Digital Marketing Specialist to join our marketing team. Qualified applicants will have direct SEO and Google Adwords experience preferably in Automotive at an agency or dealership/group. The Digital Marketing Specialist will be in-house and responsible for updating campaigns and specials on a monthly basis in a fast-paced constantly evolving environment. Must be able to take direction either written, or verbal and move quickly to implement changes to strategy.Responsibilities:

  • SEO (on-site & citation management for 12 websites)
  • Maintain/update/create keyword rich content/metadata
  • Review/manage UX on a monthly basis - directing our website providers on updates needed
  • Site speed review/tag management - work with our various web vendors to ensure site speed is progressing and errors or blocks are removed
  • Monthly review of URL titles, Canonical, titles 1-2-3, Headings, Images, Text/HTML Ratio, Schema
  • Request Backlinks
  • Experience with Google Search Console, GA4, SEMRUSH, Google Trends & Lighthouse
  • GMB, and other citation (Bing, Facebook, Yelp) management for contact/content accuracy
  • KPI: Organic Traffic Growth & Site Speed Improvement
  • SEM - (Google Adwords for 6 websites)
  • Hands-on experience with Google Adwords for Automotive (New Cars, Used, CPO, F/O)
  • Experience with Paid Search/Pmax/VLA campaign set up & management
  • KPI: Increase Conversions defined as website Form Fills and Phonecalls

Job Type: Full-time

Pay: $59,000.00 - $90,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Experience level:

  • 3 years

Schedule:

  • 8 hour shift

Ability to Relocate:

  • Burlingame, CA 94010: Relocate before starting work (Required)

Work Location: In person

Job Summary

JOB TYPE

Full Time

SALARY

$94k-117k (estimate)

POST DATE

04/29/2024

EXPIRATION DATE

08/26/2024

WEBSITE

putnammazda.com

HEADQUARTERS

Burlingame, CA

SIZE

<25

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The following is the career advancement route for Digital Marketer positions, which can be used as a reference in future career path planning. As a Digital Marketer, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketer. You can explore the career advancement for a Digital Marketer below and select your interested title to get hiring information.

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Digital Marketers may also help to manage customer relationships across the digital channels named above, communicating with customers to anticipate their needs and expectations.

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Learn from Digital Marketing Brands and Entrepreneurs.

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Become a Member of a Professional Body.

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Learn Digital Marketing Essentials.

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